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Image credit : Life Hacker |
If you look around us, what will be emblazoned in front of us is advertisement, advertisement and advertisement. The moment you open your own house door, you will see advertisement in the mail box. The moment you open the gate, you will see many advertisements that are hang here and there - at the electric pole, telephone pole and even there is dedicated advertisement post. Anywhere we go, there will be lots of advertisements that are spread out - on television, in newspaper, in magazines, in any space; even in social site like Facebook, Google Adsense also increase the prosperity of advertising space all over the world. World? hehe
Therefore, what is the main purpose of advertisement?
My personal point of view, the purposes of advertisement are depends on the intention of whoever initiated the advertisement to fulfill their intention. There are people who advertised the services that they have to offer, there are advertiser who would like people to know the product that they are selling and there are also some advertisers who advertised the information that they have to the targeted group of people.
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Image credit : Google search |
Searched on Google.com with
the search keywords "main purpose of advertisements" has returned
with 67,800,000 results on the main purpose of advertisements. Taken from the
first link appear on the search results which is from Share Your Essays outlined eight main purposes of
advertisements. The eight main purposes of the advertisements can be derived as
follows:
1. Communicates information.
2. Creates ground for personal selling.
3. Educates people.
4. Creates and extends demand:
5. Creates image for the product or service.
6. Builds goodwill
7. Obtain dealer support.
8. Counters competition